This is the last of my pre-Christmas blogs and as well as my best wishes for a wonderful holiday, I would like to give you a few tips about the year ahead.
We have already talked about your successes this year and how to remember to give yourself a pat on the back for everything that went well.
Just as importantly we have learned that if something did not work out quite so well, you need to change it.
The next step is setting plans and goals for what you want to achieve next year with your therapist marketing.
I love this time of year as you can draw a line in the sand, say goodbye to this year and move forward. I like to set my goals for the whole year ahead by working out what I want to achieve in the next 12 months and then breaking it down by working back into six-month, three-month and one-month goals.
You can follow my plan or you can do it month-by-month but I find it easier and more productive to look at the year as a whole, to work with the end in sight, whether that is monetary, how much do you want to earn, or how many patients do you want to see, how many products do you want to sell, or all of them together.
So set yourself some goals. You know what you want to achieve in 12 months so you can work it back by halving the goal for the six-month target and so on.
What works well for me is that I work out my figures for the end of the year and divide it into 52 weeks so that I know how much a week I need to earn. But then I always give myself six weeks holiday a year so in fact all my figures are always worked out on 46 weeks which means I have to work a little bit harder each week. But it means when I take my six weeks’ holiday I have already earned my money. You do not feel that you are taking time off from your business as you have already earned what you want to achieve.
Remember this goal setting is for your family and your personal life as well as your business because all of those things work together. When you set goals for all areas of your life your achievements will be much greater.
I wish you a very happy Christmas and a successful New Year.